Corporate Website Design
Tubi is a growing brand and needed to establish a corporate website separate from it’s web based streaming product.
Random Movie Generator
Users commented and let us know that Tubi was a way for them to pass the time and sometimes would like to just watch any movie in a given category.
I created new section of the Tubi mobile streaming experience, the random movie generator, allowing for users to have a movie or show chosen at random for them. Filters were added to narrow the experience by genre category.
Tools Used: Figma, Photoshop, UXR
Tubi Kids
Tubi needed to create a distinct brand behind their kids offering. Parental controls would be available and content would be filtered to only show titles appropriate for 12 and under.
Digital 3D characters and a more inviting logo were created to complement the friendlier yellow and blue tones that differed from the traditional orange and grey.
Growth & Performance Marketing
A/B Testing for growth marketing was an essential tool at Tubi to grow the userbase and refine our creative when advertising on social and digital channels.
CTA’s, Copy, and movie genre’s were all tied to an A/B testing formula for performance marketing.
The movies we would display were tied to what was available that month but also would be dynamically swapped out if they weren’t performing as well as others. On a month to month or week to week basis we had winners and losers that created a list for us to always refer to depending on title availability.
